Niagara Parks nixes marketing deal with Imax
June 21, 2008
Printed by the Review
Parks nixes marketing deal with Imax
Proposal rejected in meeting held behind closed-doors
Posted By BY COREY LAROCQUE REVIEW STAFF WRITER
The Niagara Parks Commission won’t play favourites by making a marketing deal with the Imax theatre it wouldn’t make with another attraction, says chairman Jim Williams.
“In other words, we’re not going to treat them with any special consideration,” he said in an interview Friday.
Imax Niagara Falls had proposed promoting each other’s properties because the commission’s newest attraction, Niagara’s Fury, will compete with the 23-year-old theatre on Fallsview Boulevard.
In a private meeting Friday, the Niagara Parks Commission rejected a proposal from Destination Cinema, Imax’s Utah-based parent company, to hand out discount coupons at each site to encourage tourists to visit the other. (more…)
