Printed by the Review
Time to Sleep Cheap again to help charities
Fourth edition for event that has caught on in a big way
Posted By COREY LAROCQUE REVIEW STAFF WRITER
It’s earlier than usual, but this year’s version of Sleep Cheap, Charities Reap is expected to generate thousands of dollars for local charities while offering local residents bargain rates at Niagara Falls hotels.
The annual promotion will run from Nov. 3 to 6.
At 8 a. m. today, front desks at 28 Niagara Falls hotels will start taking reservations. Participating hotels have set aside 6,000 rooms for the four nights of the promotion, with rates between $35 and $65.
“When the paper comes out (this) morning, the rooms will be released,” said Coun. Jim Diodati, chairman of the event.
“We’re going to have a similar number of rooms as last year, the same hotels as last year with the addition of a couple of new ones.”
Diodati pioneered the concept three years ago and said he’s still amazed by the interest it generates.
Every fall, people eager to book a mid-week getaway ask him when it’s going to be.
“The calls and the emails have already started – three weeks ago.”
For the special promotion, hotel operators slash their prices for Niagara residents. Then they donate the proceeds to the charities that benefit Niagara Falls.
The event has traditionally run at the end of November, a slower period for the tourism industry. But hoteliers didn’t want it to conflict with the busy American Thanksgiving weekend while others had some convention business this month as well. (more…)
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