Printed from the Review
Cafe charm for Queen Street
Diane Olsen opening cozy coffee shop this weekend
Posted By JOHN LAW REVIEW STAFF WRITER
When it comes to expansion, Diana Olsen clearly isn’t in a hurry.
She opened her first Balzac’s Cafe in Stratford 12 years ago. In that time, competitors like Starbucks, Tim Hortons and The Second Cup have multiplied like bunnies on a caffeine binge.
But Balzac’s and its European-style atmosphere has added just two locations, in Toronto’s Distillery District in 2002 and Irwin Toy Factory in 2006.
“I grow organically,” says the 45- year-old entrepreneur. “I don’t look for locations. They come through word-of-mouth.”
This year, Niagara-on-the-Lake looked to be the site of the next Balzac’s, but something strange happened along the way: Olsen took a walk down Queen Street in Niagara Falls, where she met Historic Niagara Development, Inc. president Mordechai Grun -the catalyst for Queen Street’s revitalization efforts.
It turns out, he was going to contact Balzac’s at some point to sell them on Niagara Falls. And here was the founder strolling along Queen Street.
It wasn’t just weird, she laughs. It was fate. (more…)